How to stay passionate in PR

Feeling worn down from the day-to-day grind? Take a minute or two—or a week or two—to rejuvenate yourself.

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No one day is the same, deadlines are always looming, and clients (and managers) are always pushing for more. You finish one project and there is rarely time to take a break before moving onto the next.

It’s a balancing act between client, employee and media relations mixed among creativity, passion, ingenuity, and pure drive. The early bird truly does get the worm in PR—and that can equal an incredible amount of never-ending, overwhelming pressure.

What can you do to battle that and, most important, not burn out?

Take a break

Vacation, vacation, vacation. As an agency owner I both love and hate the word vacation, but it’s important that people step back and rejuvenate in order to keep moving forward. Time spent lying on a beach, floating down a river, or reading a trashy novel in a hammock under the Caribbean sun is time well spent. Take a break, leave your cell phone and email behind, and do not read any magazines or news that pertain to work.

Remember to ask, ‘why?’

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