This article originally appeared on PR Daily in January of 2018.
Video is far more than just the latest social media buzz or digital trend.
It’s fast replacing written and other static content, as the most dominant form of digital communication. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution.
From 360 video to live streaming, social media platforms have embraced digital video in all its forms and there’s a simple reason for this: Users love video.
This fact hasn’t gone unnoticed by brand managers. Numerous studies and evidence show that video consistently attracts shares and engagement more than any other type of content on social media.
The do’s and don’ts of social media brand video
It’s worth bearing in mind some important do’s and don’ts when it comes to creating any type of marketing video for social media.