How to take a vacation in the age of social media
Getting away in this digital age can feel impossible. It’s not, if you follow these four important steps before you shove off.
Heading out of the office and leaving work behind has never been terribly easy, but as our work becomes more digitally interactive—especially on social networks—leaving it behind for a vacation is more cumbersome than simply setting your phone and email to “out of office.”
Today, it’s impossible to get an “out of office” from a tweet, Facebook post, or blog comment. At best, you’ll look as though you’re ignoring your community. At worse, your reputation (or that of your client’s) could be on the line while you’re sipping margaritas on the beach.
So, I offer you the following considerations:
Share access
Vacation or not, no one person should be the keeper of all logins and passwords for your agency or client’s social properties. Keep a spreadsheet of all of the pertinent information, and make sure others in the office know where it is, and how to access it. (This should already be part of your crisis communications plan.)
Set expectations
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
