Heading out of the office and leaving work behind has never been terribly easy, but as our work becomes more digitally interactive—especially on social networks—leaving it behind for a vacation is more cumbersome than simply setting your phone and email to “out of office.”
Today, it’s impossible to get an “out of office” from a tweet, Facebook post, or blog comment. At best, you’ll look as though you’re ignoring your community. At worse, your reputation (or that of your client’s) could be on the line while you’re sipping margaritas on the beach.
So, I offer you the following considerations:
Vacation or not, no one person should be the keeper of all logins and passwords for your agency or client’s social properties. Keep a spreadsheet of all of the pertinent information, and make sure others in the office know where it is, and how to access it. (This should already be part of your crisis communications plan.)