How to throw a party everyone will love

No one likes bridal showers—not even the bride (aside from the gifts, of course). One PR pro set out to change that notion, and she succeeded.

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Bridal showers are boring. You’ve been to one, you’ve been to ’em all. We know. It’s not your fault. You’re stressed and sick of planning everything from shoes to napkins, but don’t worry. We’re here to help you throw a shower that your friends will talk about for years—in a good way.

You see, the ability to throw an amazing event is an essential part of every public relations pro’s bag of tricks. It’s like we always say, you can’t wait around for news to break. You’ve got to make it happen. Events are a great way to bring some positive press to your brand and give a fun reward to your customers—or bridal shower guests.

Recently, Jo, the visual storyteller at our agency, hosted her bridal shower, and it was certainly one for the books. Jo’s secret to success was in her ability to merge the traditional and the unexpected.

Let’s start with the fun part, the unexpected.

Jo didn’t want to have the same ol’ boring shower. So, she picked a fun theme: The 1920s. Beaded fringe and cigarette holders are way more exciting than making a ribbon and bow bouquet. Jo’s shower included table decorations with artwork picturing flappers and a Victrola phonograph. Impressive, we know.

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