But what about all the other fans who fall in between? What about the casual likers or quiet followers? They can become strong advocates if you approach them the right way.
An infographic from Reach Local describes seven types of followers brand have, and how you can turn those followers into engaged advocates.
Here are a few examples:
1. The quiet follower
This follower knows your organization, but may not be a customer. He will sometimes read your posts, but only if they catch his eye.
To engage this fan, post content that encourages participation, such as polls and videos.
2. The casual liker