How to turn social media fans into engaged customers

Every organization tries to accumulate brand advocates online, but what about all those lukewarm followers? They can bring you a lot of business if you approach them the right way.

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But what about all the other fans who fall in between? What about the casual likers or quiet followers? They can become strong advocates if you approach them the right way.

An infographic from Reach Local describes seven types of followers brand have, and how you can turn those followers into engaged advocates.

Here are a few examples:

1. The quiet follower

This follower knows your organization, but may not be a customer. He will sometimes read your posts, but only if they catch his eye.

To engage this fan, post content that encourages participation, such as polls and videos.

2. The casual liker

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