Below are several ways to ruin your campaign and run it straight into the ground. People do it every day, so you have plenty of options to choose from.
Drive your followers crazy
Drive your new friends away and ruin all the hard work put into your campaign by tweeting and posting as much as you can. Irritate your followers with a constant flow of tweets that take up their entire feed.
Posting info that has nothing to do with your campaign is an even better idea. Talk about your day, your home life, or even gossip about other people, including co-workers. If you really want to ruin a social media campaign, make it all about you and not about your company or product.
Alternatively, you can just stick to three things: spam, spam, and more spam. Don’t post anything smart, funny, or helpful; just send out poorly spelled “Come buy our stuff!!!!” messages all day long. That should guarantee that your campaign loses at least most of its loyal fans.
Copy other campaigns
You’ve spent all this time thinking up own ideas—bah! Little did you know that your originality is what’s bringing those pesky customers around. Instead, you need to learn how to copy and paste.