Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise.
However, the inherent value LinkedIn offers and any business benefits for the client are often lost for a very big reason: your LinkedIn profile isn’t up to date.
It sounds rudimentary, but PR pros are often pushing content through a page which is essentially equipped with the minimal amount of information, like names, titles and college attended. There isn’t much value derived from a profile that only shares the most basic personal information.
Of course, getting a client to update their pages with all the information can be a challenge. Many people still have common misconceptions about the platform, such as how any activity can signal that they’re going on the market or that LinkedIn is just an electronic rolodex.
Pushing relevant content through a completed profile can be a powerful business driver for your client if you understand the benefits of the platform.
Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform:
1. Social listening tool