One of the best ways you can improve your content is to understand how audiences interact with it.
If your audience can’t get enough of your infographics that give a specific number of tips and takeaways and you find that they’re widely shared, you might want to create more.
If the long pontifications that your executives insisted you post to your organization’s blog are met with high bounce rates, perhaps you can steer leaders in a new direction.
Data can tell you a lot about your users’ experience with your website and online content.
For example, 47 percent of consumers expect web pages to load in two seconds or less. If your site is taking 3 or 4 seconds to load, that’s a problem—and could be a reason behind a higher-than-average bounce rate. Similarly, if you’re uploading huge images to your blog posts, it might crush loading times.