How to use Facebook for PR

It’s the 2,000 pound elephant in the room: Facebook. This social network continues to grow by huge amounts and lots of PR pros are asking: “How can we use it?” Jeremy Porter, of Journalistics blog, tackled that question in a recent post. “No longer can you rely on your Web site, press releases, or blanket pitches as your PR power tools,” Porter wrote. “Everyone is overwhelmed with information. You’re better off reaching audiences where they are most likely to res…

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