LinkedIn has become a powerhouse platform for lead generation.
LinkedIn Groups, especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. By assembling a mini faction of like-minded people who care about a specific topic, you create a priceless opportunity to demonstrate expertise, gather consumer (or competitor) feedback and establish genuine relationships. It’s also an incredible (and free) marketing opportunity.
Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups.
Using LinkedIn Groups
Start by joining groups that are relevant to your product, services or industry. Think about common challenges your typical customer faces, and determine where they might go to get information to solve them. This should help guide your search.
There are several ways to find groups. First, you can use the group search tool in LinkedIn. Navigate to the right-hand side of the screen, select “Work,” and then select “Groups.”