How to use social media in your next pitch

Given the myriad sources of information on the Web, journalists are now — more than ever — simply hitting the delete button as soon as an unsolicited PR pitch hits their inboxes. “No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get on Oprah),” Susan Payton, managing partner of Egg Marketing and PR, wrote for Mashable . So, how can you break that trend? Wit…