Email marketing is the most effective marketing tool out there. People usually check their emails every single day which makes it the best channel to engage potential customers.
How can you help your brand stand out in an email? Using the word video in your subject lines and employing embedded clips in your email marketing campaigns can increase open rates and click-through rates.
Coupled with email, videos provide the highest ROI among the many marketing strategies available.
Identify your goal
It is important to understand the reason for your email marketing campaign before you add video. After identifying it, you can:
Here are some important tips for including video in your marketing email:
1. Add the word “video” to your subject line.