This article originally appeared on PR Daily in November of 2017.
Many PR pros await Thanksgiving festivities with anticipation—some with dread.
Chock full of over-indulgence, “quality” family time, horrendous travel delays, screaming children and full-contact family brawls, this time of year is intense, exciting, stressful and wonderful all at the same time.
Given that Thanksgiving celebrations of one kind or another have occurred for over 600 years, you would think more people would be prepared for the potential pitfalls endemic in the holiday. Yet, every year everyone forgets the effect that tight time schedules, travel nightmares and forced fun can have on their stress levels.
Don’t fret. Here’s a foolproof guide from your neighborhood crisis communications professional to help ensure this year’s Thanksgiving is filled with warm fuzzies rather than white hot fury.
Step one: Risk assessment.
What could feasibly happen to throw the day off balance? How likely is such an event, and just how damaging will it be? Is Aunt Lydia’s cooking going to lead to a marshmallow sweet potato inferno or her famous cumin-infused cranberry surprise?