How to winterize your public relations plan

Your PR plans need maintenance just like a car or a home does. Here’s how to ensure it’s ready for a long, cold winter.

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Winter is coming (or maybe where you live, it’s already here).

Where I’m from (Cleveland, Ohio), that means it’s time to check my car battery, replace tires, and make sure everything checks out under the hood.

Much like taking care of a vehicle, it also means now is the time for PR pros to dust off their strategic plans and give them a much needed tune-up.

In 2014, 46 percent of organizations operated without a digital marketing strategy, and only 44 percent of marketers had a content strategy. That makes me wonder, how many organizations are operating without a PR plan?

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