You follow Altimeter analyst Brian Solis’s example and incorporate the suggestions you see online into the book’s second edition.
One year ago, Solis released the book Engage, a guide for brands and businesses to build success and measure it on the “new Web.” Now, Solis has released Engage 2.0, “a different book with a different purpose,” he said on his blog.
“When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes. I took this opportunity not because I felt there was anything wrong or missing, I just saw a chance to practice what I preach. As such, I listened over the year to Tweets, posts, and reviews and felt the need to incorporate suggestions and requests for a different take on an important subject…engagement.”