How to write a business book in the social media age

You follow Altimeter analyst Brian Solis’s example and incorporate the suggestions you see online into the book’s second edition.

One year ago, Solis released the book Engage, a guide for brands and businesses to build success and measure it on the “new Web.” Now, Solis has released Engage 2.0, “a different book with a different purpose,” he said on his blog.

Solis explained:

“When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes. I took this opportunity not because I felt there was anything wrong or missing, I just saw a chance to practice what I preach. As such, I listened over the year to Tweets, posts, and reviews and felt the need to incorporate suggestions and requests for a different take on an important subject…engagement.”