How to write a listicle for your brand

A Buzzfeed-style listicle is a great way to offer useful information while promoting your brand. Here’s how to write one an outlet will want to publish.

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If you’ve visited any number of popular Internet news outlets including BuzzFeed, Thrillist, or The Huffington Post then you have seen a listicle about some topic or another.

A listicle, for those not in the know, is combination of article and list, in which a media outlet curates a topic and presents its top picks (or pans).

A few examples:

The benefits of listicles include buzz for your brand, clicks for your website and qualified leads for your business. The beauty of listicles is that you can create your own for use on your blog, a guest post on another blog or a sponsored listicle in an established media outlet (for a fee).

Here are a few steps to get you on track:

Step 1: Pick a subject.

Pick a topic to write about that relates to your business. Avoid picking your top 10 products, as that would make the listicle appear self-serving and turn off readers interested in finding a reasonably objective list. Also, decide on a particular angle for the list. Say you work for an all-inclusive beach resort in Florida that caters to retirees. You might try any one of these angles:

Step 2: Do your research.

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