How to write an enticing PR case study

When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.

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Studies show that consumers’ decisions are influenced more by emotion than by logic.

Marketing campaigns that include human interest stories can generate thousands of new readers and shares on social media. To influence consumers, PR pros should build stories around their products. Adding a personal touch to your campaign can lead consumers to associate your product with their daily lives.

To write a case study successfully, adopt these approaches:

Write for journalists, like a journalist.

To craft their stories, journalists often use events, anecdotes and community issues. When pitching, include a case study about your product within the context of a consumer’s daily life.

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