As writers in this medium, we must evolve with it. Every community is different, as is every brand. But there are a few tips I can offer to other social media managers that will help improve your craft.
1. Listen. Before you can talk to a community you have to understand and embrace how they talk about you. Your community should inform your voice and your content (to an extent). Check Tumblr, check Instagram, check Pinterest. See how people talk about your brand and use that to inform your writing.
2. Write to one action. You either want your fans to “like,” share, comment, or click your link. There’s no way you can expect them to take more than one action on it so don’t try. Look at your post and determine what you’re trying to get your community to do—what action are you trying to spur? If there’s more than one thing, it can get too confusing. Keep it simple.