How Twitter’s ‘Buy’ button will shake up social media

In today’s digital environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day of the year. E-commerce has the world wrapped around its proverbial finger, but what about s-commerce, or social media commerce? Platforms such as The Fancy (sort of like a purchase-minded Pinterest) are in on the game, and Facebook started rolling out a “Buy” button in July. But people today move at a rapid-fire pace, and need something to keep up. Enter Twitter’s new Buy button.