How Twitter’s ‘Buy’ button will shake up social media

The ‘Buy’ button could be useful for nonprofit organizations and businesses that provide services in addition to those that sell products.

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In today’s digital environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day of the year. E-commerce has the world wrapped around its proverbial finger, but what about s-commerce, or social media commerce? Platforms such as The Fancy (sort of like a purchase-minded Pinterest) are in on the game, and Facebook started rolling out a “Buy” button in July. But people today move at a rapid-fire pace, and need something to keep up. Enter Twitter’s new Buy button.

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