Remember those coffee-filled college nights studying in the library, when you said, “I’ll never use this again”?
I do. I told myself that often, usually as a coping mechanism to get through finals. Then I entered the work world, and after getting some experience under my belt, I realized those college courses were, and remain, quite valuable.
In fact, incorporate some of those often-forgotten college lessons into your toolkit and you could help the PR department and yourself get important recognition from the executive suite.
Remember research? It’s kind of a big deal.
From survey methodology to annotated bibliographies, college and graduate courses are filled with research. And in the moment, it’s easy to look to a bright future where research gets handed off to an external agency and you never have to hear the word “citation” again.