How video can turn consumers into advocates

Instead of relying on the same internal faces to promote your brand, try an approach that involves your audience. Here’s how that tactic can improve your marketing efforts.

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Before consumers buy from a brand, they often want to read a review or watch a testimonial.

Though the public’s perception of a successful promotional video might forever be linked to ShamWow, OxyClean or the Magic Bullet, marketers at VidYard say there’s a potentially better way to visually promote your brand.

Instead of using video to showcase your product, consider shining the spotlight on your customers.

Prioritizing your customers builds community, strengthens your relationships and boosts brand advocacy.

Here’s how:

It emphasizes humanized marketing.

For Truman Tang, a senior marketing manager for customer and advocacy at Influitive, using video content to spotlight your customers shows them—and potential buyers—how much you appreciate the people who use your product or service.

Tang’s approach emphasizes playing the long game. Although increased sales and customer conversion rates are important to an organization’s success, his primary focus is to sustain long-term relationships.

Tang told VidYard:

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