How voice technology is reshaping PR

The technology is quickly changing and with new offerings from companies like Google, it’s more important than ever to make your content appear in voice-activated searches.

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Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream.

Voice assistants are now in 32 percent of US homes, and are expected to be in nearly 50 percent by the end of the year after the holiday shopping season, according to Adobe Analytics’ State of Voice Assistants 2018 survey.

Voice search is infiltrating more and more aspects of consumers’ daily lives. Beyond primary activities like playing music (70 percent), checking the weather (64 percent) and setting reminders (46 percent), people are increasingly using smart speakers’ voice assistants for bite-sized information like online search (47 percent), checking the news (46 percent) and basic research (35 percent).

The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies?

Giving brands a voice with Google Speakable

The growth of users’ requests for information and news is encouraging and where there’s the most immediate potential.

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