How you should use Instagram to connect with fans

With all the news of the photo-sharing app’s booming growth this week, communicators and PR experts explain how they’re using it to connect with fans.

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Oh, and Facebook bought the company for $1 billion.

With all that hubbub, there has to be something more to Instagram than what a lot of people think of it as: a way to make new pictures look old. Though it certainly does that, business owners and public relations experts say it’s also a fun, direct way to connect with people.

“This is such a great platform for visually communicating aspects of company culture that allow people to make more personal, emotional connections to brands,” says Crystal Rim, digital publicist at excelamktg.

The power of simplicity

For seasoned social media users, there’s no major learning curve for Instagram, says Daniel Saynt of the network for fashion and lifestyle bloggers.

“Rather than creating a new language, they stuck with one people were familiar with from Twitter, incorporating hashtags and @ signs to simplify connecting of themes and users,” he says. “Additionally, Instagram seamlessly integrates into so many other social networks such as Facebook, Twitter, Tumblr, and FourSquare.”

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