As we all adjust to the new normal of social distancing and organizations grapple with shutting their doors or working remotely, we should keep an eye on the future. How you respond today will matter tomorrow.
When we come out on the other side of this pandemic, companies that have ensured their employees receive sufficient paid leave, bonuses or other support will be remembered favorably and those that don’t, won’t.
For example, Forbes reported that Target is investing $300 million to ensure its workers see wage increases, bonuses and paid leave during the pandemic. Amazon, Microsoft, Walmart, Apple and Darden Restaurant Group have likewise announced similar wage increases or cash bonuses in a show of support for frontline workers who are ensuring Americans have food, cleaning supplies and other necessities.
The number one question future hires, clients and partners will ask is “how did your company take care of employees during the pandemic?” Organizations will need a good answer.