• Turn office updates into big news. Moving offices? Working with a new fancy client? Small updates can be spun into sexier topics like how your new office space reflects your corporate culture, or how a new client represents significant growth for your firm. • Have a brainstorming session. Gathering the team to discuss interesting blog angles is well worth the time. Learning about the different projects going on is an easy way to uncover topics that might create interesting content. • Separate the work across the office. It would be difficult for one person to create 12 pieces of original content a month. We’ve developed a system wherein each person writes one post a month, so 12 posts becomes no problem. • Don’t be afraid to show your personality. Not every post has to be business related. Give your writers a chance to talk about things that interest them outside of the office. It might even attract a new client who does related work. • Take a look at what you read yourself. What kind of information is of value to you? Chances are if it’s something that’s interesting to you, it’s probably the type of content that’s also relevant to your industry peers.
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