How your online reputation affects the bottom line
In the next five years, 83 percent of companies will face a crisis that will negatively affect their share price. Here’s how to ensure that won’t be you.
Except a hit to your brand’s reputation today will do more than hurt your social standing—it will hurt your bottom line.
During the next five years, 83 percent of companies will face a crisis that will negatively affect their share price, an infographic from Digital Firefly says.
You don’t want to be part of the 83 percent.
But a crisis isn’t the only time you should monitor your brand’s online reputation. Potential customers may sidestep your products based on other things they see online, like product reviews or ads.
Take a look:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
