The Metropolitan Transportation Authority (MTA)—which runs city subways, buses, commuter trains and bridges—had to get the word out to 8.5 million riders who use the system every day.
The MTA was one of thousands of agencies, businesses and other organizations communicating with employees and the public as the hurricane, later downgraded to a tropical storm, raked the East Coast over the weekend.
Many credited effective planning for making their messaging a success, whether through press conferences or intranet updates.
“Everything went very smoothly,” says James Fisher, a senior manager in media relations with Booz Allen Hamilton in McLean, Va. “The communications channels that we had set up did work, and we were just very thankful for everyone’s safety and for the limited amount of damage that our facilities did incur.”
The defense and intelligence contracting firm, which has 25,000 employees, lost power in six of its worksites from North Carolina to Rhode Island, Fisher says. One office suffered severe water damage, but the employees were able to stay in touch with the home office.
Working from home