IAB to marketers: ‘We messed up’
The Interactive Advertising Bureau said its focus on Internet-advertising revenues eroded consumer loyalty and announced new standards.
Now, the Interactive Advertising Bureau is attempting to get that horse back in the barn. On Thursday, IAB issued a statement and told content providers, “We messed up.”
The statement also outlines an overhaul for its advertising standards, and the organization is calling it L.E.A.N.—Light, Encrypted, Ad Choice Supported and Non-Invasive.
These principles will set out to guide marketers on how they should approach online advertising.
IAB’s senior VP of technology, Scott Cunningham, issued a lengthy statement (found here) and said that its focus on revenue lost consumers’ loyalty. It reads, in part:
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