Ice Bucket Challenge, ‘Like A Girl’ win Facebook awards

Both viral marketing campaigns received top honors via the social network’s 2015 awards. 

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The “Ice Bucket Challenge,” which helped ALS charities raise more than $220 million, won the Blue Award.

Sharing the award is the “Like a Girl” campaign from Always. It asked everyday people what it looks like to throw and run like a girl. The campaign sought to turn the phrase from an insult into a compliment—and it worked.

Here’s the request from the campaign’s landing page:

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