If you could pick one social media platform for your business …

What would it be? That was among the topics discussed during PR Daily and Ragan.com’s inaugural Twitter chat. Here’s a comprehensive list from the chat of social media tools, measurement tips, and helpful hints on staying sane.

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1. Social media/PR pros love their tools.

Communicators, PR pros and social media managers all have one thing in common: they’re strapped for time. Participants shared their favorite tools, which included Hootsuite for management and measurement, Facebook’s post-scheduling feature, Tweetdeck, Peoplebrowsr, Sprout Social and more.

They offered so many wonderful, insightful answers that we created a Google Doc—”Tools social media managers love”—that details paid and free monitoring tools, link-shortening tools and more.

2. If you could only pick one platform to use for business, it would be …

That’s a loaded question, but we asked it anyway. Many participants said it depended on the client, but Twitter and Facebook were mentioned often. Twitter because of the real-time conversations and people it can reach, and Facebook for text and visuals, and the level of engagement. LinkedIn was mentioned as a great way to establish meaningful connections, especially in the B2B space. Others said it was impossible to choose just one because their clients vary.

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