1. Social media/PR pros love their tools.
Communicators, PR pros and social media managers all have one thing in common: they’re strapped for time. Participants shared their favorite tools, which included Hootsuite for management and measurement, Facebook’s post-scheduling feature, Tweetdeck, Peoplebrowsr, Sprout Social and more.
They offered so many wonderful, insightful answers that we created a Google Doc—”Tools social media managers love”—that details paid and free monitoring tools, link-shortening tools and more.
2. If you could only pick one platform to use for business, it would be …
That’s a loaded question, but we asked it anyway. Many participants said it depended on the client, but Twitter and Facebook were mentioned often. Twitter because of the real-time conversations and people it can reach, and Facebook for text and visuals, and the level of engagement. LinkedIn was mentioned as a great way to establish meaningful connections, especially in the B2B space. Others said it was impossible to choose just one because their clients vary.