If you could use your smartphone for only one task, what would it be?

An infographic reveals the popularity of seven ways people use their mobile phones. (SPOILER ALERT: Navigation is the least popular, which is bad news for the author.)

Ragan Insider Premium Content
Ragan Insider Content

So, imagine my surprise when I read a new study by Yahoo and Ipsos on the behavior of mobile consumers that indicates smartphone users aren’t too worried about orienting themselves.

The study measured seven ways that mobile phone owners might use their devices. They are to connect, to search, to entertain, to manage, to inform, to shop, and to navigate. Of course, navigation came in last, with respondents saying they use these tools a mere 3 percent of the time they’re on their phones.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.