Images in PR: 7 excuses and solutions

We thought we’d suggest solutions to these problems so you can start creating more vibrantly eye-catching and interesting content.

“Our product is boring. I don’t think it would be a good subject for an interesting picture.”

All the more reason you should use creative images to enliven your communications. Think of Innocent Drinks. Their product is not unique, but their social media content is awash with images that are unrelated to their product but fit with the quirky image they’re trying to give their brand’s personality.

However, if you don’t think this would work for your brand then you should consider thinking about how you can create an emotive or humorous image in some way connected to your product. Look at this humorous example for Webroot Internet Security.

Another tip is to write down your headline. What first comes to your mind when you read it? Have you used a metaphor? It’s often easier to match a picture to a headline than the whole story.

“Professional photographers are too expensive; I can’t afford to pay for photographs to accompany every press release I send out.”

Professional photographers might not be as expensive as you think. If you plan wisely, you can get a lot for your money.