Important reminder to PR pros: Don’t mess with the press

It will not be.

Weiner’s career imploded the moment he called the police on CBS 2’s Marcia Kramer. Attacking the media is a sin so grave that Moses didn’t even bother to add it to the Ten Commandments, because he couldn’t fathom that anyone would actually commit it.

Regardless of who you are or what position you hold, here’s what you need to know about the press: They are the gatekeepers of communication with the world.

As individuals, most media professionals have above average intelligence. They’re well read. They’re under constant pressure to make deadlines and make their mark in a ridiculously completive field that has less job security than being coach of a New York sports team.

On average, they engage in 100 phone conversations a day, and it’s a sure bet half those calls will be from people pitching stories that are completely irrelevant to their beat. Younger media professionals often work overnight shifts and don’t see the sun on a regular basis again until their late 20s. One thing all media professional have in common is their mission to deliver exceptional content to their audience and to their boss.