The No. 1 skill PR and marketing pros need to succeed: writing.
I’ll take that one step further. In today’s world of 140-character messages, Facebook updates that have shelf-lives of 80 minutes, and 24/7 news cycles, what you really need to home in on is writing compelling and intriguing headlines.
After all, what doesn’t get clicked, doesn’t get converted.
Headlines are the name of the game in today’s wired world. You could write the best post or article ever. Deep thoughts sure to get your prospective customers thinking—and, you hope, converting to a new customer. If the headline doesn’t speak to them, they’ll never even see it.
So, it’s arguable that headline writing—not just writing—is the most important skill for today’s marketing and PR pro.
The question is: How do we improve?