In a sea change, Google Chrome adds native ad-blocking

The tech giant says it will remove ads that fail to meet the standards put forth by the Coalition for Better Ads. That could engender greater investment in content marketing.

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Ragan Insider Content

Some advertisements ruin a website—and Google wants to remedy that.

In a post on its online newsroom, Google announced that starting in February its web browser, Google Chrome, would remove online ads that fail to meet a specified standard.

It wrote:

Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.

How will ads be targeted for failing to meet industry guidelines? Google has provided an automated report that webmasters can use to check whether their sites meet the criteria.

Google added:

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