In a streamlining effort, Google discards ‘AdWords’ brand
The internet giant is changing the names of some advertising tools to simplify its core business. What does the move mean for online marketers?
Google wants to simplify its advertising products.
Given its bevy of ad brands—including AdWords, AdSense and DoubleClick—navigating the company’s offerings can be confusing for online marketers.
Now the company is consolidating many of its products into three encompassing brands: Google Ads, Google Marketing Platform and Google Ad Manager.
Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he said the company has been getting “consistent feedback” over the past few years that the plethora of ad products and brands — assembled largely through acquisitions — could make it be confusing for advertisers.
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