HubSpot has released its 2011 State of Inbound Marketing report, and Facebook and LinkedIn are the big winners for generating new business.
From the HubSpot blog:
“Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. The results showed that while both B2B and B2C companies are able to acquire customers through any of the four channels surveyed, Facebook is clearly more effective for B2C businesses and LinkedIn is clearly more effective for B2B businesses.”
For any of you still trying to sell your boss on a company blog, there’s more good news: 55 percent were able to generate B2B business through the company blog, and 63 percent were able to get B2C business.
How’s that for a big, fat, “Told you so!” to the reluctant brass at your company?