In darkest moment, Toyota focused its PR efforts on — did it make a difference?

Are you paying attention to Digg , a social media site where users share, comment on, and rank news articles? Turns out Toyota was monitoring Digg in January just as its image took a turn for the worst. “[The automaker] offered up Toyota Motor Sales USA President Jim Lentz for its Digg Dialogg interview series, the first time a corporate executive has been featured in a grab-bag of newsmakers,” Adweek reported. “The February 8 live-stream interview with Lentz was more popular than …

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