Eventually, their wish came true, first through social media, then through online services, such as PRWeb, which disseminate news and information directly to a broad, if indiscriminate, audience.
(Disclosure: PRWeb is owned by Vocus, a corporate partner of the Public Relations Society of America, the organization for which I am the chair and CEO.)
PRWeb presents itself as “a quick, affordable and easy [way] to promote your business or cause, reach people looking for businesses like yours, generate coverage from bloggers, local and national media, [and] get found in search engine results!”
Think of it; no pitch calls, no opposing views from competitors included in stories and, certainly, no rejections from surly editors and reporters!
In essence, PRWeb allows public relations professionals to have their news published—verbatim—by a broad range of news sources. Depending on the level of service selected, just about anyone can use PRWeb to distribute news and information to “every major search engine, 250,000 subscribers, thousands of news sites and 30,000 journalists and bloggers.”