In defense of the word ‘spin’
Do you shudder when someone describes public relations as “spin”? You shouldn’t, insisted PR pro Ari B. Adler. “Public relations practitioners spin for a living,” he wrote for TalentZoo . “There, I said it. I dared to utter the ‘S’ word. Get over it and listen to why the profession’s revulsion to the word is just misplaced and counterproductive aggression.”
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