One PR professional is calling bullsh*t over the “righteous indignation”
“What was most astounding about the situation?” Aaron Perlut asked in a column for Forbes. “To me, it has been how incredibly hypocritical many in the PR industry continue to behave in condemning Burson’s behavior.”
Last week, the media outed B-M in what’s been called “Whisper-Gate“—the firm’s attempt to smear Google on behalf of its former client Facebook.
B-M’s actions were not that unusual, he explained.
“The reality is that if you’ve worked in a public affairs or corporate issues/reputation PR practice, then more than likely, you or one of your colleagues has participated in something similar at one time or another.