In PR, relationships are still paramount

If your agency values technology and technical know-how over building relationships, it’s not going to be as successful as those that do.

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Ragan Insider Content

The practice of public relations is undergoing a monumental shift. The ever-evolving digital world is changing how we communicate. For many PR firms, keeping up with these changes can be a daunting task.

However, one thing in the PR industry remains the same. Simply put, it is about relationships.

Many leaders at PR agencies believe all they need to do is send out press releases or create social media content for their clients. Nothing could be further from the truth. Yes, a press release can be an integral part of any good public relations campaign. And yes, creating good social media content helps, too. However, creating lasting relationships with traditional media outlets and bloggers will take your media and public relations efforts to the next level.

Strong relationships have always been at the heart of good public relations. Today, with newsrooms shrinking, relationships are of the utmost importance in telling your story.

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