In sponsored tweet, man slams Subway over bug in sandwich

Toronto resident Patrick Balfour noticed a cockroach in his sandwich 11 months ago, but was ignored because he hadn’t taken a photo of it. So he bought a Twitter ad—and got noticed.

Ragan Insider Premium Content
Ragan Insider Content

@SUBWAYCanada I found a cockroach in my sub. I spoke with someone from @SubwayOntario & they said someone would be in touch. Never happened

— Patrick Balfour (@patrickbalfour) February 27, 2014

Then he asked why he was being ignored:

@SUBWAYCanada @SubwayOntario a Why are you ignoring my tweets? You’d think that if I found a cockroach in my sub you might want to reach out

— Patrick Balfour (@patrickbalfour) February 28, 2014

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.