Not just any children’s book, but The New York Times bestselling book “Go the F*** to Sleep,” by Adam Mansbach. The book, targeted to weary parents, is a spoof of the rhythmic, soothing, good-night children’s genre. It debuted this week as No. 1 on the Times bestsellers list among—get this—”advice” books. It was also the top-ranked book on Amazon, before it even hit bookshelves.
“Go the F*** to Sleep” started as a Facebook joke. Mansbach wrote on his Facebook wall last June: “Look out for my forthcoming children’s book, Go the F**k to Sleep.” He was joking at the time, but eventually penned the book and sold a publisher on the idea.
It gained traction after the book was leaked and went viral. Last month, a representative from the publisher said it had done “nothing” to promote it.