Social Media In Twitter war, tech firm creates website to explain its side of story Two tech companies were locked in Twitter warfare, sniping at each other through tweets until one side built a dedicated website—and scored a decisive blow. By Kevin Allen@kevin_j_allenDec. 7, 2011 SHARE Ragan Insider Premium Content Zendesk preceded Freshdesk, which is a key element of the story—mostly because people associated with Zendesk, including CEO Mikkel Svane, essentially accused Freshdesk of ripping them off. It started when tech analyst Ben Kepes tweeted on Dec. 2: “Seems to me that #Freshdesk is an unethical troll trying to cash in on #Zendesk’s good name. But that could just be me….” Ouch. Not one to stand idly by, Freshdesk CEO Girish Mathrubootham replied to Kepes, urging him to try his product. Instead, Kepes insisted that Freshdesk was “a blatant attempt to piggyback.” Then it got nasty, with one of Kepes’ followers calling Freshdesk a “bunch of Indian cowboys.” Mathrubootham, whose company is based in India, tweeted that his company was proud of its nationality. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.