After an Alabama law firm filed a class action lawsuit against Taco Bell last month claiming that that its meat was less cow, more filling (allegedly 36 percent actual beef), it appeared Volcano Taco was about to erupt. As expected, media outlets everywhere pounced on the story.
It looked like a PR catastrophe for Taco Bell. But it wasn’t.
Although the fast-food chain issued statements and bought full-page ads in newspapers rejecting the lawsuit’s claim, it was social media that proved most effective in thwarting the bad press.