Indiana hires PR firm to resuscitate image

The state’s economic development agency is paying Porter Novelli $2 million in the wake of the fallout from the Religious Freedom Restoration Act.

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The news cycles have started to move past Indiana’s controversial Religious Freedom Restoration Act, which means the Hoosier State has some work ahead to repair its image.

The state-run Indiana Economic Development Corporation plans to spend a reported $2 million with PR firm Porter Novelli to reconstruct its image, and that doesn’t include advertising buys.

The move comes just weeks after Indiana Gov. Mike Pence signed the RFRA into law, which many argued gave businesses the right to discriminate against gays and lesbian customers on the basis of religious beliefs. Pence has since signed into law a revised version that explicitly prevents businesses from denying services on the basis of sexual orientation and gender identity.

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