Industry groups join forces to set PR measurement standards

The standards will provide a ‘master framework’ for measuring traditional media relations, corporate communications and social media.

Ragan Insider Premium Content
Ragan Insider Content

The Institute for Public Relations announced the coalition, which includes the Council of Public Relations Firms (CPRF), the Global Alliance for Public Relations and Communication Management, the International Association for Measurement and Evaluation of Communication (AMEC) and the Public Relations Society of America (PRSA).

David Geddes, Ph.D., chair of IPR’s Measurement Commission, will chair the coalition.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.