Influencers can help bridge the trust gap

Edelman’s 2019 Trust Barometer reveals that brand managers can get audiences to consider their messages by using personalities and celebrities consumers trust.

The current crisis of trust is a big problem for PR pros and brand managers, but they have a secret weapon—influencers.

According to Edelman’s latest Trust Barometer, your organization can greatly benefit from partnering with a celebrity or industry insider that consumers trust.

How do you use influencers to reach new audiences?

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One Response to “Influencers can help bridge the trust gap”

    Barbara Kimmel says:

    Organizational trust is always built from the inside out by trustworthy leaders who recognize its strategic value and make trust building a business imperative. Certainly easier to delegate trust to PR and marketing and throw money at an “influencer.” Good luck with that strategy.

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