RESEARCH SNAPSHOT Influencers drop in popularity, but remain effective Fewer content marketers used influencers in 2019 than they did in 2018, but those that did take advantage of influencer marketing were pleased with the results. By Ted Kitterman@tedkitkatSept. 6, 2019 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.