Influencers drop in popularity, but remain effective

Fewer content marketers used influencers in 2019 than they did in 2018, but those that did take advantage of influencer marketing were pleased with the results.

Some marketers believe influencer marketing is a fad that will pass, but those who have bought in believe it makes a big difference.

Content marketers who worked with influencers in the past year said they would definitely use the tactic in the future, according to research from HubSpot.

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